Marketing Strategy and Execution for Businesses Looking for Real Growth

Split Rail Marketing helps businesses understand and build a positive brand presence in the digital space. We specialize in helping businesses understand their current positioning and then either execute strategic changes or communicate with existing agencies to implement them.

Why I Founded Split Rail Marketing

Marketing is getting more complicated for small and growing businesses. Many owners spend money on websites, ads, SEO, content, and agencies, but still don’t know what’s working. As a business owner, you should feel informed, confident, and involved in your marketing. You shouldn’t have to deal with confusing reports, industry jargon, or numbers that don’t show real growth.

We focus on transparency, collaboration, and long-term planning. We help you see where your marketing stands, find ways to improve, and plan what to do next.

Learn more
A woman in a plaid shirt standing beside a horse with autumn trees in the background.

Built from Experience

After years of experience in digital marketing, website development, advertising, analytics, content strategy, and brand growth, I noticed a common problem. Many businesses were spending heavily on marketing without really knowing where their money was going or whether their efforts were making a difference.

That’s why I started Split Rail Marketing: to offer a more collaborative and transparent way of working. We don’t just generate reports or sell marketing services.

Our goal is to help businesses understand their digital landscape, find new opportunities, improve results, and build a solid foundation for long-term growth. Whether we work directly with business owners, coordinate with other agencies, or help implement marketing plans, our goal is always the same: to provide practical support that leads to sustainable growth.

Our Services

Analysis and Strategy
$0.00

Understand where your marketing stands, where opportunities exist, and what should happen next. We work with you to identify current gaps and provide a playbook of recommendations on how to move forward.

Services May Include

  • Website analysis

  • Competitive keyword research

  • UX reviews

  • SEO opportunity analysis

  • Content and messaging audits

  • Analytics reviews

  • Marketing strategy planning

Agency Coordination & Oversight
$0.00

Helping businesses navigate agency relationships, reporting, and strategic direction with greater clarity and confidence. We ensure that you’re getting the value you need from the partnership.

Services May Include

  • Reporting interpretation

  • Campaign oversight

  • Vendor coordination

  • Performance reviews

  • Strategy alignment

  • Recommendation validation

Execution & Optimization
$0.00

Hands-on support across websites, advertising, analytics, and email marketing. We can provide full execution, direction and support, or recommendations for your team to execute.

Services May Include

  • Website updates and optimization

  • Google and Meta Ads management

  • SEO improvements

  • Email marketing setup and campaigns

  • Landing pages and lead generation

  • Analytics and tracking setup

Our services are designed to meet you where you are. We don't focus on all-in-one or one-size-fits-all options. Our goal is to identify where you need support, then offer a solution tailored to that. We are happy to work within your needs, budget, and goals.

Work With Us

  • “It was a pleasure working with Emmalia in building and maintaining our firm's website. Emmalia was very organized and responsive. All our asks were met with enthusiasm. She was competent and met all our deadlines and requirements without any hesitation.”

    — NEEL JACOB, TEAM LEAD, INVESTMENT REPORTING
    SPRUCEGROVE INVESTMENTS

  • "Emmalia did an incredible job bringing Wellmaster's website to life, creating a clean, professional design that perfectly represents our brand. Her email campaigns were equally impressive, helping us reach and engage our audience with clarity and impact."

    —TERRY PLATTEEUW, CAD DRAFTING & MARKETING DESIGN
    WELLMASTER PIPE & SUPPLY

  • "I had the pleasure of working with Emmalia on several web projects, including website development, SEO optimization, and day to day maintenance projects. Throughout our years of collaboration, Emmalia demonstrated a great sense of urgency, technical expertise, and a strong understanding of digital strategy. Emmalia's ability to deliver effective solutions and keep projects moving smoothly allow me to highly recommend Emmalia's services.

    FLORIAN MARTINEZ, ASSISTANT CATEGORY MANAGER
    RECOCHEM INC.

Previous Projects

Explore examples of companies that I had the pleasure of working with previously, either privately or through agencies.

Let’s Get Started

Whether you need a second opinion, strategic guidance, or hands-on support, Split Rail Marketing helps businesses move forward with greater clarity and confidence.

Reach Out Today